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MGM Resorts revamps loyalty program with M Life - Bloomberg

Tuesday, 11 January 2011 13:32 administrator
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LAS VEGAS (AP) — Casino operator MGM Resorts International is relaunching its gambling loyalty program with an 11-week sweepstakes to entice customers with potential rewards.

The Las Vegas-based company launched M Life on Tuesday as part of a new company effort to better track the

spending habits of its customers.

The program will track and reward spending on gambling and will do the same for non-gambling spending at company resorts later this year.

The sweepstakes include prizes including a weekend stay at a suite at the Aria Resort & Casino, VIP ringside seats at a prizefight, or a Detroit Tigers baseball weekend at the MGM Grand in Detroit.

M Life is MGM Resorts' latest response to other company loyalty programs, most notably Caesars Entertainment Corp.'s Total Rewards.



Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHZ7tlsQy4Kh3rW0PT0gU2ebHJBJg&url=http://www.bloomberg.com/news/2011-01-11/mgm-resorts-revamps-loyalty-program-with-m-life.html

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