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Job No. 1 at new NJ Resorts: Attract more gamblers - BusinessWeek

Tuesday, 07 December 2010 23:31 administrator
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By WAYNE PARRY

ATLANTIC CITY, N.J.

It's Day One of the new Resorts Atlantic City. And it looks a lot like many of the other days in recent years: There aren't many gamblers inside.

Dennis Gomes (GOHMZ) and his management team took control on Tuesday of the nation's first casino

to open outside Nevada and quickly saw what they were up against.

Although a Tuesday afternoon three weeks before Christmas is not an optimal time for any casino, Gomes knows his first job is to get more bodies on stools in front of the slot machines and get more money on the green felt of table games if he's to succeed where his predecessors failed.

Gomes and New York developer Morris Bailey bought the struggling casino for $31.5 million in a deal that closed late Monday night.




Source: http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFjXM6t81WK872bhzgXV2ADTW-MGA&url=http://www.businessweek.com/ap/financialnews/D9JVA9G00.htm

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