ATLANTIC CITY, N.J.
He once pitted Atlantic City casino customers against a tic-tac-toe-playing chicken. He used billboards of Fidel Castro to hype a Cuban-themed restaurant, and hired a Barack Obama lookalike to tout the opening of a casino in Indiana.
Now
Gomes says skepticism over Resorts' future is wrong. He says buying the casino for $35 million will enable him and partner Morris Bailey to operate with much lower expenses than the previous owners.
Gomes plans to rebrand Resorts with a "Boardwalk Empire" theme, capitalizing on the hit HBO series about Prohibition-era Atlantic City.
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