ATLANTIC CITY, N.J.
The big stage show is making a comeback in Atlantic City.
Long synonymous with Las Vegas, the lavish in-house production had faded away on the East Coast in favor of top-name headliners who would play a casino for one or two nights, then move
But this year, Atlantic City is reaching back to the past to bring back stage shows and draw more customers as it struggles with competition all around it.
Seven of Atlantic City's 11 casinos now have regular stage shows or will be rolling them out in coming months.
Casino executives see the shows as a valuable marketing tool, and a cheaper option than top-name entertainers. And customers see the shows as a welcome return to the Atlantic City they once knew and loved.
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